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Arden Ceramide Eye Wish Cream Is Daytime Counterpart To Time Complex

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden will launch Ceramide Eye Wish SPF 10 eye cream in January, the Unilever subsidiary said. Positioned as a daytime counterpart to the company's Ceramide Eyes Time Complex Capsules, the new product is said to "combat dark circles, fine lines, dryness and puffiness" around the eyes, as well as protect skin from UVA/UVB rays and other environmental stresses. The launch will bring the number of products under Arden's successful anti-aging Ceramide umbrella to about 13.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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