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Awake

This article was originally published in The Rose Sheet

Executive Summary

Japanese-based Kose's American subsidiary expanding distribution through free-standing counters in eight Neiman Marcus doors, including Beverly Hills and Chicago. Previously, the Awake skin care and color line was sold exclusively at Henri Bendel in New York City and Hall's in Kansas City. The company's newest product is Hydro-Touch foundation. Presented in an airtight oblong compact, Hydro-Touch "contains more water than any other" foundation in a compact, Awake claims. The foundation contains a patented water-soluble polymer derived from seaweed that "acts as a sponge to retain the high concentration of water." Available now, the product comes in nine shades including Peach and Sand. A filled compact is $40; refills and replacement compacts are also available
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