Awake
This article was originally published in The Rose Sheet
Executive Summary
Japanese-based Kose's American subsidiary expanding distribution through free-standing counters in eight Neiman Marcus doors, including Beverly Hills and Chicago. Previously, the Awake skin care and color line was sold exclusively at Henri Bendel in New York City and Hall's in Kansas City. The company's newest product is Hydro-Touch foundation. Presented in an airtight oblong compact, Hydro-Touch "contains more water than any other" foundation in a compact, Awake claims. The foundation contains a patented water-soluble polymer derived from seaweed that "acts as a sponge to retain the high concentration of water." Available now, the product comes in nine shades including Peach and Sand. A filled compact is $40; refills and replacement compacts are also available
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says