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Aziza

This article was originally published in The Rose Sheet

Executive Summary

Expects to pick up 2,500 additional distribution doors with the availability of 96-piece side panel display shipping now, the company said. The 13- by 26-inch panel features six pieces of each product, including EyeShadow Trios in Classic Pink and Night & Day, Shadow Stay, Mascara in Extreme Lengths and No More Clumps, Liquid Liner in Black, Brow Pencil in Charcoal and an Eye Brightener Pencil. Aziza expects to stock the side panels - which can be set on end caps or in promotional areas - with its top sellers and will revise units with promotional items. Aziza products range in price from $2.95 to $4.95 and are sold at 5,500 mass market doors including Albertson's and Drug Emporium

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Chart: Weekly Trademark Review -- Nov. 2, 2010

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