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This article was originally published in The Rose Sheet

Executive Summary

Issima Success Day Smoothing Anti-Wrinkle Day Care "reduces the appearance of wrinkles by helping to optimize the interlayer adhesion in the skin," according to the company. Bowing in November, Day Care serves as a counterpart to Success Night Firming Anti-Wrinkle Night Care, which debuted in 1996. The day cream imparts "elasticity and suppleness" within two weeks and visibly reduces wrinkles within four weeks, Guerlain claims. The SPF 6 formula contains extract of tormentil and magnesium aspartate to assist the skin in bonding the epidermis and dermis, thereby preventing skin slackening, according to Guerlain. The product also contains vitamin E acetate to fight free radicals, as well as hyaluronic acid, algesium C, polyols and lactic acid for moisturization benefits. Extract of perilla, a Chinese botanical softens skin. A 1.7 oz. jar is priced at $125, about $20 less than the night cream

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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