Prescriptives color
This article was originally published in The Rose Sheet
Executive Summary
Holiday color story includes Twinkle Sheen Cream, a bronze-mauvish toned glitter cream that adds sparkle to face or body. Twinkle Lip Lacquer lip gloss pots come in Mint, Mauve and Natural Taupe. The cream and gloss retail for $20 and $15, respectively. A Little Lips holiday gift set houses eight mini Lavish Lipsticks in colors including Mah-Jongg (reddish-yellow), Extravagant (berry) and Posh (reddish-orange). The set is priced at $20. A slightly larger lipstick gift set includes a dozen mini Lavish Lipsticks for $28.50 and features colors such as Splurge (purple) and Aloof (wine). Holiday gift items are on counter now
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says