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Rite Aid

This article was originally published in The Rose Sheet

Executive Summary

Teen-targeted "Perfect Pairs" promotional program offers "buy-one-get-one-free" specials on 12 beauty product duos from Oct. 18 through Nov. 14 at all Rite Aid stores. For example, consumers can buy any Johnson & Johnson Clean & Clear product and get one free, or receive a L'Oreal Studio Classics styling product with purchase of L'Oreal F?eria hair color. Other duos include products from Renaissance Fetish, Chesebrough-Pond's Biore, Bonne Bell and Sassaby's Jane. The companies are working in partnership with the chain to offer the discounts, Rite Aid said. Coupons, available in-store, are necessary for most of the product duos. Two-page print ads announcing the program are breaking now in Teen People and Seventeen
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