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Versace V/S Women's Scent Targets "Hip," Young Consumers

This article was originally published in The Rose Sheet

Executive Summary

Versace Profumi's V/S fragrance for women is positioned to young, "hip and trendy" consumers between the ages of 25 and 40, the company said. The scent, which is referred to as "Versus" by the Italian fragrance house, is Versace's attempt to fill a soon-to-be empty niche in its fragrance offerings.
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