HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Versace V/S Women's Scent Targets "Hip," Young Consumers

This article was originally published in The Rose Sheet

Executive Summary

Versace Profumi's V/S fragrance for women is positioned to young, "hip and trendy" consumers between the ages of 25 and 40, the company said. The scent, which is referred to as "Versus" by the Italian fragrance house, is Versace's attempt to fill a soon-to-be empty niche in its fragrance offerings.

You may also be interested in...



Versace Woman Represents Bold Return To Feminine Glamour

Versace's Woman fragrance is an overt return to feminine glamour that mirrors the fashion house's current over-the-top, nostalgic print ad campaign and clothing collection. Woman, which debuted March 1, is the company's first women's fragrance since 2Thousand was introduced in December 1999.

Versace Woman Represents Bold Return To Feminine Glamour

Versace's Woman fragrance is an overt return to feminine glamour that mirrors the fashion house's current over-the-top, nostalgic print ad campaign and clothing collection. Woman, which debuted March 1, is the company's first women's fragrance since 2Thousand was introduced in December 1999.

Versace 2Thousand Women's Fragrance Launch Rings In Millennium

Versace 2Thousand fragrance for women will commemorate the new millennium with its Dec. 1 launch. The prestige firm will continue to celebrate the new year with V/S for men, a companion to the existing women's scent, in February. A number of new color products, including 2000 Lights On Eyes gel, will follow in March.

Related Content

UsernamePublicRestriction

Register

RS005930

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel