Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Starlit Night holiday color story offers limited-edition products and shades in a palette of iridescent creams, pearly powders, metallics and mother-of-pearl. Sparkling Silver and Golden Touch sparkling creams in .38 oz. tubs are $23 each and can be applied to face, body and hair. Pure Pearl powdery glitter for the face are housed in .14 oz. vials in shades of Milky Way (white) and Spark (bronze), priced at $18 each. Pure Glitter in Vivid Silver and Silver Mirror can be applied to cheekbones, body and hair to add sparkle and come in .14 oz. vials for $18 each. Limited edition shades of Pure Colour Lacquer nail polish come in Golden Copper and Silver Lacquer for $15. YSL's Starlit Night collection will be on counter Nov. 1
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says