Avon
This article was originally published in The Rose Sheet
Executive Summary
Net sales slipped 1.3% to $1.23 bil. in the third quarter, and net earnings fell 39.5% to $41.5 mil, the company announced Oct. 22. Through nine months, net sales rose 2.8% to $3.56 bil., while net earnings dropped 40.6% to $121.9 mil. Avon attributed the sales decrease in part to international economies. "Very strong results" in the U.S., U.K., Brazil and Central Europe were partially offset by a decline in Avon's Russian operations and "continued weakness" in some Asian economies. In the cosmetic, toiletry and fragrance category, Anew Night Force and Anew Day Force did particularly well, Avon said. The number of worldwide active representatives increased 11% in the third quarter. In 1997, the number of worldwide active representatives totaled approximately 2.6 mil
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says