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ColorStay Shampoo, Conditioner Ads Highlight "Lock-In" Technology

This article was originally published in The Rose Sheet

Executive Summary

ColorStay shampoos and conditioners "lock in" color in the "first critical week" after using a hair colorant, Revlon claims in print ads breaking now in beauty and fashion books, including Glamour, Allure, Martha Stewart Living, Self, Vogue and Ladies' Home Journal.
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