Neutrogena
This article was originally published in The Rose Sheet
Executive Summary
Clean Shampoo and Clean Conditioner are "gentle enough to use everyday" and "rinse clean," for "clean, healthy-looking, beautiful" hair, according to the company. The non-drying products come in three formulas - Balancing for normal hair, Replenishing for dry or damaged hair and Volumizing for fine hair - and are scented with a "light, sophisticated fragrance complex" of fruity florals. The shampoo contains sunscreen ingredients and panthenol, while the conditioner is formulated with panthenol and hair conditioning protection. Available in January, both products come in 10.1 oz. bottles and retail for $3.99 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says