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Yue Sai Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Coty opens fragrance and cosmetics manufacturing facility in Pudong, China, the company announced Oct. 22. Coty entered a joint-venture agreement with Chinese journalist Yue-Sai Kan to bring the number one Yue Sai Chinese beauty brand into the U.S. market in 1996 and broke ground on the 30,000 sq. ft. plant a year later ("The Rose Sheet" June 16, 1997, In Brief). The facility is equipped to manufacture 60 mil. units annually, including color cosmetics, "high-tech" moisturizers, skin toners, hair mascara and long-lasting lipsticks. The deal will help Coty "take the lead in emerging economies throughout Asia and the world," the firm said
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