California emissions extension
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic, Toiletry and Fragrance Association requests extension of time to comply with CARB's antiperspirant/deodorant 0% HVOC emission standards until Jan. 1, 2001. "It is neither technologically nor commercially feasible" for industry to meet the high volatile organic compound standard by the Jan. 1, 1999 deadline, CTFA asserts in an Oct. 6 letter to the California Air Resources Board. The combination of aerosol propellant 1,1-difluoroethane and antiperspirant active aluminum chlorohydrate causes a chemical reaction, which results in "unacceptable levels of packaging and component part corrosion," according to CTFA. Aluminum chlorohydrate is the only antiperspirant active ingredient allowed by FDA, and 1,1-difluoroethane is the sole propellant able to achieve the HVOC standard. While the reaction applies only to antiperspirants, CTFA maintains that since "manufacturing processes and product integrity link" antiperspirants and deodorants together, both products should apply to the extension. CTFA estimates that without this extension, industry will lose $30.3 mil. annually. CTFA's petition will be addressed at a Nov. 9 hearing in Sacramento
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says