Oil of Olay
This article was originally published in The Rose Sheet
Executive Summary
Complete UV Protective Moisturizer is formulated with micronized zinc oxide for broad UVA/UVB protection, Procter & Gamble said. Available in January, the lotion will replace Daily UV Protectant, which contains octyl methoxycinnamate, sulfonic acid and phenylbenzmidazole as sunscreen actives. The introduction will be backed with a full marketing effort that will likely kick off in early 1999. Complete UV Protective Moisturizer will be available in 4 oz. and 6 oz. lotions for approximately $7.39 and $9.39, respectively, and as a 2 oz. cream for $6.69
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says