"Pork barrel" cosmetics
This article was originally published in The Rose Sheet
Executive Summary
FDA's Office of Cosmetics & Colors' approved $2.5 mil. in additional funding makes Sen. John McCain's (R-Ariz.) list of pork barrel spending items. The funds, which restored cosmetics spending to FY 1997 levels, were passed by President Clinton as part of the omnibus spending bill ("The Rose Sheet" Oct. 26, In Brief). McCain, who voted against the appropriations package, outlined five criteria he feels make an item "pork," including unauthorized appropriations and budget add-ons. The Republican admitted "some of these earmarked projects may well prove meritorious and deserving of the priority given too them." The Cosmetic, Toiletry and Fragrance Association plans to educate McCain on the necessity of the budget increase
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says