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Soft Sheen Frizz Free Is First Frizz-Control Ethnic Hair Line

This article was originally published in The Rose Sheet

Executive Summary

Soft Sheen's Frizz Free line fills an empty niche in the ethnic hair care market with the first complete line of frizz control products for women of color with relaxed hair, the L'Oreal company said. The 10-SKU Frizz Free collection, rolling out now is said to help minimize frizz and mend hair breakage.
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