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Banana Boat

This article was originally published in The Rose Sheet

Executive Summary

TV and radio ads slated to begin in May and run through July to promote Playtex' slew of new products shipping in November, which include disappearing colored sunblock for kids, Cool Colorz and LipPops sunblock lip balm. The products are shipping now ("The Rose Sheet" Oct. 26, p. 4). Radio ads will circulate through 41 markets, while two different TV ads, designed by New York City-based Gray Advertising, will target women ages 18 to 35 and children six to 12. Cool Colorz, will be the focus of its own TV ad, the first time Playtex has tied its brand to only one product
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