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Heaven Color Cosmetics Anticipates Rollout To 4,000 Mass Doors By Year-End

This article was originally published in The Rose Sheet

Executive Summary

Blue Cross Beauty Products will launch its color cosmetics line Heaven into 66 Ulta 3 mass market doors in the second quarter and expects to be in 4,000 doors by the end of the year, the Venice, Calif.-based company said. The firm remains in talks concerning distribution with mass market firms including CVS and Wal-Mart.
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