VOC reg
This article was originally published in The Rose Sheet
Executive Summary
Routine reporting deadlines approaching for a number of states' volatile organic compound regulations, CTFA Environmental Science Director Joyce Graf reminded scientific conference attendees. California's progress reports for hairspray VOC reductions are due Jan. 1 and May 1 in preparation for the 55% VOC limit effective June 1. The state's annual report on antiperspirants/deodorants is due March 1. In Texas, any new antiperspirant/deodorant products under or any changes to VOC percentages must be filed by Jan. 1. New York's triennial reports for hairsprays and antiperspirant/ deodorants are due by June 1. The Environmental Protection Agency's national VOC reduction rule requires a one-time report due Dec. 10, Graf reminded CTFA members. The report should be submitted to the regional EPA offices, based on the location of company headquarters
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says