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Estee Lauder Opening Second Web Site for Origins Brand In Feb.

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder has begun exploring the internet to evaluate whether selling online is a reliable and effective channel of distribution for beauty products, VP-Special Markets and New Media Angela Kapp said. Following the establishment of a Clinique online marketing site Nov. 16, Lauder is set to launch an Origins Web retail page in February.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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