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This article was originally published in The Rose Sheet

Executive Summary

Filigree and Citron bath and body collections are formulated with "vital fragrance themes derived from natural herb and botanical essences," the company said. Herbal Metaphors Citron combines natural ingredients, such as Italian lemon, marjoram and lavender. The unisex fragrance collection "invigorates, stimulates and strengthens the mind and spirit," the company said. Lemon oil is enriched with vitamins A and C to protect skin with antioxidants, while aloe helps "repair" and "heal" skin. Citron products include cologne, bath salts, body lotion, body wash, shampoo, conditioner and range in price from $4 for bath salts to $27 for the cologne. Filigree bath and home fragrance products contain ingredients such as evening primrose oil, honey and white willow bark to help "renew skin's elasticity" and provide intensive moisturizing benefits. The collection, which includes eau de parfum, bath gel, perfumed soap, body creme and body wash, is priced between $5 and $36. Both Filigree and Citron collections are available in 3,500 high-end specialty stores

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says



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