VCRP
This article was originally published in The Rose Sheet
Executive Summary
FDA's "intent" is to "resume operation of the Voluntary Cosmetics Reporting Program early next year," Office of Cosmetics & Colors Director John Bailey, PhD, told panel members at the Cosmetic Ingredient Review meeting Dec. 3. CIR Director Alan Andersen asked the FDAer if the program would include concentration of use data. "It is certainly something that we would consider," Bailey responded. VCRP will be funded by reinstated congressional budget funding, which was appropriated by Congress following pressure from the Cosmetic, Toiletry and Fragrance Association ("The Rose Sheet" Nov. 9, p. 3). VCPR was cut in its entirety in August 1997 ("The Rose Sheet" Aug. 18, 1997, p. 1)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says