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Avon R&D

This article was originally published in The Rose Sheet

Executive Summary

Janice Teal, PhD to group VP-R&D, starting Jan. 1. Teal succeeds Neil Scancarella, group VP and chief scientific officer, who is retiring after 30 years at Avon. Teal has served as VP-Avon Skin Care Labs since 1995 and also headed R&D for the company's global skin care lines. During her tenure, Avon launched Anew Retinol Recovery Complex and Anew Night Force Vertical Lifting Complex. Teal joined Avon in 1982, holding management positions in toxicology, product and package safety and package development. She is a member of several related professional associations, such as the scientific advisory boards at the Cosmetic, Toiletry and Fragrance Association and Johns Hopkins Center for Alternatives to Animal Research

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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