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This article was originally published in The Rose Sheet

Executive Summary

Isao Isejima assumes responsibilities of chairman and CEO of Shiseido Regional Headquarters for the Americas, in addition to his new role as head of Shiseido Cosmetics (America). As head of the company's regional headquarters, Isejima will oversee sales and production operations in North, Central and South America and Hawaii. The Americas headquarters was established in 1997 to provide the region with marketing, production and distribution supervision, as well as to promote "business activity through a closer relationship with the local market" ("The Rose Sheet" June 9, 1997, p. 9). "One of [Isejima's] goals is to create an operational synergy between all organizations currently at work in the Americas to maximize the impact of the overall Shiseido group," which include Shiseido Cosmetics (America), Zotos International and the 5S brand, Shiseido said. Isejima will also continue as chairman of Zotos. He succeeds Yoshitaka Otake, who is returning to Japan as production engineering general manager

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