Vincent Longo
This article was originally published in The Rose Sheet
Executive Summary
Spring color story is inspired by Romanticism and the Neo-Classic era with hues of marigold, earth pink and sky blue, with shade names inspired by 18th and 19th century paintings. Blush Duos come in two sets, warm/neutral or cool/neutral, in Odalisque or Ala Mode, respectively, while Eyeshadow Trios, in Violette (violet) and Harem (neutral) offer the opportunity to experiment and "wear color bravely." Lipsticks in Longo's spring shades such as Belle Etoile (ruby), Flower girl (walnut) and Foolish Virgin (nude) complete the collection. All of Longo's spring collection products, are priced at $18 each. Vincent Longo makeup products are available at 22 Barneys New York and select Neiman Marcus and Nordstrom doors. The spring color story will be available in March
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says