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Colgate Total Fresh Stripe Triclosan Toothpaste On Shelves April 1

This article was originally published in The Rose Sheet

Executive Summary

Colgate Total Fresh Stripe mint gel toothpaste will ship to the retail market in late March following FDA approval of the Colgate-Palmolive product Dec. 22. The new version of the one-year-old Total dentifrice has a "high impact mint flavor in a striped gel form to broaden its appeal" to gel users and "enhance the long-lasting breath protection benefit" for those consumers looking for a stronger flavor, the company said.

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