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Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Shadow DuoSticks will bow at all Lauder counters as part of the company's "Go Tropical" spring color story in February. The "creamy, smooth and extra thick double-sided eyeshadow sticks" are priced at $15 each. DuoSticks will be available in Wild (lilac and orangey-pink), Exotic (gold and deep plum) and Bright (purple and golden green). Also part of the island-theme color story are Two-In-One eyeshadow powder duos in Bouquet (pink and deep amethyst) and Resort (pink and purple) for $20 each. Eye Defining Pencil and More Than Mascara will be available in Turquoise for $14 and $15, respectively. Spring offerings for lips will include Lip Blush SPF 15 in Island Kiss (pink) and High Shine Lip-Gloss SPF 15 in Fuchsia Shine; the lip products are $15 each. Promotional sizes of Perfect Finish Nail Lacquer in six "modern, wearable" pinks and purples with names like Grape Wine and Pink Drink will cost $5 apiece

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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