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Pierre Cardin Expanded Upscale Distribution Planned By New Owner Aladdin

This article was originally published in The Rose Sheet

Executive Summary

Aladdin Fragrances expects to create new opportunities and increase revenues for the Pierre Cardin fragrance stable with a particular focus on Pierre Cardin Pour Monsieur, the brand's new owner announced Dec. 15.

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Pierre Cardin fragrances will be manufactured, marketed and distributed in Europe under Coty, the company announces July 13 after signing a licensing agreement with the fashion designer. Coty, which currently holds the French distribution contract, will manage all eight of the Pierre Cardin fragrances, including Rose, Centaure and Bleu Marine. Aladdin Fragrances has held the U.S. and Canadian distribution rights since 1999 (1"The Rose Sheet" Jan. 4, 1999, p. 4)

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