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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Spring "Elements" color story features four different palettes designed "to reflect one of nature's four essential elements," the company said. On counter in March, Earth, Air, Fire and Water are each offered in three shades of Soft Effects Singles Eyeshadow, Colour Rich Lipcolour and Wear Extraordinaire Nail Enamel. Each palette also highlights Le Grand Kohl or Perfect Pencil Eyeliner, as well as an On-The-Loose Face and Body Powder and Quick Stick Face and Body Blush. The Earth Palette "is a rich blend of natural hues" such as Taupestone and Forest Green, while Air features "shimmering pastel tints" including Dreamy (light purple) and Pink Breeze. Fire's Electric Pink and Inferno (orange) were designed to "ignite lips, nails and surprise eyes," the company said. Colors such as Purple Splash and Blue Wave give Water's "cool" color palette a "glittering" and "iridescent depth," L' Oreal said. The products range in price from $3.60 for a Single Effects Single eyeshadow to $12. 35 for the Quick Stick Face and Body Blush

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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