L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
Spring "Elements" color story features four different palettes designed "to reflect one of nature's four essential elements," the company said. On counter in March, Earth, Air, Fire and Water are each offered in three shades of Soft Effects Singles Eyeshadow, Colour Rich Lipcolour and Wear Extraordinaire Nail Enamel. Each palette also highlights Le Grand Kohl or Perfect Pencil Eyeliner, as well as an On-The-Loose Face and Body Powder and Quick Stick Face and Body Blush. The Earth Palette "is a rich blend of natural hues" such as Taupestone and Forest Green, while Air features "shimmering pastel tints" including Dreamy (light purple) and Pink Breeze. Fire's Electric Pink and Inferno (orange) were designed to "ignite lips, nails and surprise eyes," the company said. Colors such as Purple Splash and Blue Wave give Water's "cool" color palette a "glittering" and "iridescent depth," L' Oreal said. The products range in price from $3.60 for a Single Effects Single eyeshadow to $12. 35 for the Quick Stick Face and Body Blush
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says