HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Spring "Elements" color story features four different palettes designed "to reflect one of nature's four essential elements," the company said. On counter in March, Earth, Air, Fire and Water are each offered in three shades of Soft Effects Singles Eyeshadow, Colour Rich Lipcolour and Wear Extraordinaire Nail Enamel. Each palette also highlights Le Grand Kohl or Perfect Pencil Eyeliner, as well as an On-The-Loose Face and Body Powder and Quick Stick Face and Body Blush. The Earth Palette "is a rich blend of natural hues" such as Taupestone and Forest Green, while Air features "shimmering pastel tints" including Dreamy (light purple) and Pink Breeze. Fire's Electric Pink and Inferno (orange) were designed to "ignite lips, nails and surprise eyes," the company said. Colors such as Purple Splash and Blue Wave give Water's "cool" color palette a "glittering" and "iridescent depth," L' Oreal said. The products range in price from $3.60 for a Single Effects Single eyeshadow to $12. 35 for the Quick Stick Face and Body Blush

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts