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Alterna

This article was originally published in The Rose Sheet

Executive Summary

"Pro-hemp awareness campaign" consists of posters on San Francisco buses featuring Alterna's drug-free hemp leaf logo and a toll-free number for information. The campaign, which already has run in Los Angeles and New York City, is designed to correct misconceptions about industrial hemp and to educate the public about the benefits associated with the drug-free substance, according to the Los Angeles company. The effort comes on the heels of the company's suit filed against DARE America President Glenn Levant for alleged defamatory remarks made in a Los Angeles Times article. Alterna's Hemp Seed Collection for hair launched in early 1998 ("The Rose Sheet" Nov. 10, 1997, p. 7)
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