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Clear Technologies Highlights Lice Egg Remover in Marketing Campaign

This article was originally published in The Rose Sheet

Executive Summary

Clear Technologies is highlighting its egg lice remover in a new marketing campaign for its Clear brand head lice OTC products. The campaign, which includes ongoing cable TV spots, as well as print ads to pharmacists and other health care professionals, emphasizes the importance of complete egg removal and treatment reapplication to ensure effectiveness.
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