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This article was originally published in The Rose Sheet

Executive Summary

Loving Bouquet, the company's spring seasonal scent, will bow in Bloomingdale's, Saks Fifth Avenue Neiman Marcus, Macy's, Nordstrom and other department and specialty stores in March. The fragrance is housed in Escada's traditional elongated heart-shaped spray bottle, rendered this time in lavender glass with a silver cap. An outer carton is decorated with long-stemmed roses. Loving Bouquet opens with notes of mandarin, violet leaves and Muscat grape and moves into a heart of violet, apricot, iris, rose, jasmine and clover. The scent dries to a base of tonka bean, sandalwood, moss and sweet hay. A 1 oz. bottle is priced at $38, while a 1.7 oz. bottle costs $48 and a 3.4 oz. bottle will retail for $68

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review




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