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Lancome AromaTonic Is Energizing Treatment For Mind And Body

This article was originally published in The Rose Sheet

Executive Summary

Lancome AromaTonic Energizing Body Treatments combine aromatherapy and skin care to become the beauty industry's first body treatment product using vitamin E and aromatherapeutic benefits, Lancome said. The line offers the same aromatic benefits in three different textures - spritz, lotion and oil - to "treat and pamper" skin, the company said.

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Marketing In Brief

Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure, a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1"The Rose Sheet" Jan. 18, 1999, p. 10 and 2"The Rose Sheet" June 18, 2001, p. 4)...

Marketing In Brief

Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure, a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1"The Rose Sheet" Jan. 18, 1999, p. 10 and 2"The Rose Sheet" June 18, 2001, p. 4)...

Lancome

Aroma Calm Relaxing Body Treatments introduction counters Aroma Tonic energizing body treatments, which bowed in May 1999 with three SKUs (1"The Rose Sheet" Jan. 18, 1999, p. 10). The four-SKU relaxing line offers a soothing fragrance to calm the senses, the firm notes. Aroma Calm Fragrance of rose, iris, nutmeg, sandalwood and cedar will launch in June for $39 for 3.4 oz. Additional introductions following in August include Body Night Creme ($32), Legs and Feet Gel ($27) and Body Treatment Oil for Bath and Massage ($22). Lancome also will add three SKUs to the energizing line - Fragrance with Pure Vitamin E, Cooling Body Smoother with Matifying Powders and Body Oil for Massage & Bath. The additions will be on counter in May and will retail for $38, $28.50 and $20, respectively

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