Matrix
This article was originally published in The Rose Sheet
Executive Summary
Vital Nutrients BodyFusion Designing Gel helps hair retain curl, shine and body with a humidity-resistant, alcohol-free formula, the salon company said. Micro-nutrients "penetrate the hair shaft to build up strength and repair split ends" and will not cause build-up or flaking, the Bristol-Myers Squibb division noted. MoistureRich Fusion Defining Creme adds shine and definition with a "grease-free" formula that contains "weightless" micro-nutrients to smooth hair cuticles without stickiness. BodyFusion gel is packaged in an 8 oz. bottle, while MoistureRich cream is housed in a 4 oz. tube. The products are available now for $8.95 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says