New York animal testing bill
This article was originally published in The Rose Sheet
Executive Summary
Prohibiting animal irritancy tests for cosmetics introduced by Assemblyman Alexander Grannis (D-Dist. 65) Jan. 7. "No cosmetic manufacturer shall conduct or have any other person conduct on its behalf, any test which involved the placing of a cosmetic in an animal's eye or on an animal's skin to measure its irritating effects," the bill states. Bill A 1193 is scheduled to be considered by the Committee on Health Jan. 18. The bill has passed the Assembly every year since 1990 but failed in the Senate; Grannis will make a greater effort to get a companion bill introduced this session. CTFA and Bristol-Myers Squibb have opposed the bill in past years
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says