HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Nivea

This article was originally published in The Rose Sheet

Executive Summary

Q10 Wrinkle Control line-up, bowing in February, aims to reduce the appearance of wrinkles by replacing lost Q10 coenzymes in aging skin, the company explained. The collection includes face creme and eye creme housed in plain 1.7 oz. white jars with metallic accents; each product will retail for $10.95. A Q10 Wrinkle Control night creme will be added in June. Since Wrinkle Control works by boosting the amount of the coenzyme in the skin rather than through exfoliation, the company hopes that the products will appeal to consumers who experience irritation from retinol and hydroxy acid products. The collection is already a best-seller in Europe, Nivea noted
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS006210

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel