This article was originally published in The Rose Sheet
Q10 Wrinkle Control line-up, bowing in February, aims to reduce the appearance of wrinkles by replacing lost Q10 coenzymes in aging skin, the company explained. The collection includes face creme and eye creme housed in plain 1.7 oz. white jars with metallic accents; each product will retail for $10.95. A Q10 Wrinkle Control night creme will be added in June. Since Wrinkle Control works by boosting the amount of the coenzyme in the skin rather than through exfoliation, the company hopes that the products will appeal to consumers who experience irritation from retinol and hydroxy acid products. The collection is already a best-seller in Europe, Nivea noted
You may also be interested in...
Nivea is adding Silky Shimmer Lotion to its body care portfolio in an effort to attract prestige shoppers to the mass market, Beiersdorf said, maintaining the product is the first of its kind in mass outlets
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program