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Nivea

This article was originally published in The Rose Sheet

Executive Summary

Q10 Wrinkle Control line-up, bowing in February, aims to reduce the appearance of wrinkles by replacing lost Q10 coenzymes in aging skin, the company explained. The collection includes face creme and eye creme housed in plain 1.7 oz. white jars with metallic accents; each product will retail for $10.95. A Q10 Wrinkle Control night creme will be added in June. Since Wrinkle Control works by boosting the amount of the coenzyme in the skin rather than through exfoliation, the company hopes that the products will appeal to consumers who experience irritation from retinol and hydroxy acid products. The collection is already a best-seller in Europe, Nivea noted

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