Bobbi Brown
This article was originally published in The Rose Sheet
Executive Summary
Shine Control Hydrating Face Gel keeps oily complexions in check while leaving skin hydrated, the company claims. Gentle enough for sensitive skin, the lightweight, water-based formula contains algae extracts and powder to help absorb oil and give skin a matte finish. The face gel retails for $38. Revitalizing Eye Gel is a water-based formula to "help diminish fine lines and restore elasticity" around the delicate eye area. The company's custom-designed airless pump bottle is said to "insure maximum hygiene." Both products, available in March, will retail for $38 and $32.50, respectively. Rounding out Bobbi Brown's spring offerings are Sunless Tanning Face Gel, available in February for $16.50, and Waterproof Eye Makeup remover formulated with cucumber extracts for $16.50, which will be on-counter in April
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says