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Pfizer

This article was originally published in The Rose Sheet

Executive Summary

Consumer health care U.S. sales declined 6.7% to $279 mil. for the year, the company announced Jan. 19. For the fourth quarter, U.S. sales for the division were flat at $50 mil., while international sales slipped 4.3% to $44 mil. Consumer products under the Pfizer umbrella include Bain de Soleil suncare, Desitin baby ointment and Barbasol shave cream. Worldwide consumer health care revenues decreased 13.3% to $422 mil. for the year, while total revenues rose 25.8% to $3.87 bil. for the three months. The Viagra marketer generated consolidated revenues of $13.54 bil. in 1998, a 22.5% increase over the prior year
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