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Solar Cosmetics Labs

This article was originally published in The Rose Sheet

Executive Summary

No Ad No Bug Sunblock Lotion protects the wearer from insects as well as UV rays. The Miami-based firm's first sunscreen/bug repellant, No Bug contains 10% DEET (n, n-diethyl-m-toluamide) in waterproof SPF 15 and SPF 30 formulas. The PABA-free lotions provide UV coverage with homosalate (10%), octyl methoxycinnamate (7.5%), octyl salicylate (5%) and benzophenone-3 (4%). Targeted to young, active consumers, the products are housed in yellow bottles with color-coded green or red accents. Available in March, an 8 oz. bottle will cost $9.99, while a 3 oz. tube will retail for $4.99. No Ad Sunless Tanning Spray Gel in an 8 oz. bottle for $4.99 also debuts in March. Solar Cosmetics plans to introduce a zinc oxide line in 1999 and is reformulating existing products with zinc oxide on an ongoing basis

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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