Solar Cosmetics Labs
This article was originally published in The Rose Sheet
Executive Summary
No Ad No Bug Sunblock Lotion protects the wearer from insects as well as UV rays. The Miami-based firm's first sunscreen/bug repellant, No Bug contains 10% DEET (n, n-diethyl-m-toluamide) in waterproof SPF 15 and SPF 30 formulas. The PABA-free lotions provide UV coverage with homosalate (10%), octyl methoxycinnamate (7.5%), octyl salicylate (5%) and benzophenone-3 (4%). Targeted to young, active consumers, the products are housed in yellow bottles with color-coded green or red accents. Available in March, an 8 oz. bottle will cost $9.99, while a 3 oz. tube will retail for $4.99. No Ad Sunless Tanning Spray Gel in an 8 oz. bottle for $4.99 also debuts in March. Solar Cosmetics plans to introduce a zinc oxide line in 1999 and is reformulating existing products with zinc oxide on an ongoing basis
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says