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Cosmopolitan Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Signs fragrance and cosmetics licensing deal with supermodel Naomi Campbell, the Wella subsidiary announced Feb. 2. The first project under the "long-term" deal is a women's fragrance set to bow this fall. The name of the prestige fragrance will center on Campbell's name; Cosmopolitan Cosmetics is considering Naomi. Wella also holds licensing agreements with fashion designer Anna Sui, Ellen Tracy, Gabriela Sabatini and Priscilla Presley. The 150-SKU Anna Sui cosmetics line will make its U.S. debut in March, followed by a fragrance in the fall ("The Rose Sheet" Oct. 26, 1998, p. 8). Ellen Tracy's signature scent is set to bow in spring 2000
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