Cosmopolitan Cosmetics
This article was originally published in The Rose Sheet
Executive Summary
Signs fragrance and cosmetics licensing deal with supermodel Naomi Campbell, the Wella subsidiary announced Feb. 2. The first project under the "long-term" deal is a women's fragrance set to bow this fall. The name of the prestige fragrance will center on Campbell's name; Cosmopolitan Cosmetics is considering Naomi. Wella also holds licensing agreements with fashion designer Anna Sui, Ellen Tracy, Gabriela Sabatini and Priscilla Presley. The 150-SKU Anna Sui cosmetics line will make its U.S. debut in March, followed by a fragrance in the fall ("The Rose Sheet" Oct. 26, 1998, p. 8). Ellen Tracy's signature scent is set to bow in spring 2000
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says