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Avon Hydra Finish

This article was originally published in The Rose Sheet

Executive Summary

Lip color is a "revolutionary" patented water-based formula that "glides on with a refreshing feel," the direct retailer said. The dermatologist-tested lip product's gel-base complex contains 10% water to "cushion lips with creamy color" and vitamins A, C and E to nourish and protect. The lip offering is available in 16 colors for $7 apiece. The direct marketer also expects to debut a skin clarity product and a significant anti-aging item, one of which should come to fruition by the end of 1999
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