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Coppertone $15 Mil. Marketing Campaign Revives Brand Mascot

This article was originally published in The Rose Sheet

Executive Summary

Schering-Plough's $15 mil. Coppertone 1999 advertising and promotional campaign will be centered on the reinvigoration of the Little Miss Coppertone mascot for the brand's 55th sun care season. Three TV commercials will feature the blonde pig-tailed icon and her cocker spaniel, which have been used by the company since 1953.
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