French Fragrances
This article was originally published in The Rose Sheet
Executive Summary
Net sales rose 43.7% to $309.6 mil. and gross profit was up 28.3% to $88.5 mil. for the year ended Jan. 31. Net income dipped slightly (2.7%) to $12 mil. Net sales in the fourth quarter grew 60.2% to $88.7 mil. from $55.4 mil. in the year-ago period. Gross profit climbed 32.2% to $23.2 mil. and net income was up 16.3% to $3.2 mil. French Fragrances noted gross margins are "expected to improve" in FY 2000 due to improved sales of owned and licensed brands related to the company's January acquisition of Paul Sebastian, which includes the Nautica brand ("The Rose Sheet" Jan. 25, p. 10). Sebastian remains "a promising acquisition going forward," the firm said
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says