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Avon Launching Global TV Campaign, Expanding Teen Market Presence

This article was originally published in The Rose Sheet

Executive Summary

Avon will launch a worldwide TV campaign this summer as part of its goal to create a more unified global image, CEO Charles Perrin announced during the company's annual shareholders meeting in New York City March 25. The ads will take advantage of television's "emotional power" to convey Avon's corporate image, but also will highlight specific beauty products, he noted.
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