Avon Launching Global TV Campaign, Expanding Teen Market Presence
This article was originally published in The Rose Sheet
Executive Summary
Avon will launch a worldwide TV campaign this summer as part of its goal to create a more unified global image, CEO Charles Perrin announced during the company's annual shareholders meeting in New York City March 25. The ads will take advantage of television's "emotional power" to convey Avon's corporate image, but also will highlight specific beauty products, he noted.
You may also be interested in...
Avon Marketing Spend Set At $110 Mil. For 2000; "Let's Talk" Ads To Break
Avon has earmarked $110 mil. for advertising and promotional activities in 2000, Senior VP-Global Product Marketing Lynn Emmolo told analysts at a Dec. 7 meeting in New York City.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program