Eve.Com "Created Exclusively" To Market Prestige Beauty Products
This article was originally published in The Rose Sheet
Executive Summary
Eve.com is the first e-commerce Web site created exclusively to offer a variety of upscale cosmetics and fragrance products, according to the San Francisco-based start-up company.
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Ibeauty.com Most Visited Beauty Web Site In December - NPD Report
Ibeauty.com led the beauty-only Web site category with 759,000 hits in December 1999, according to an e-Visory Report released jointly March 21 by the market research firm NPD BeautyTrends and Internet measurement company Media Metrix.
Eve.com
Company is "first online beauty products retailer to employ a TV ad campaign," eve.com claims. The TV effort, which broke Sept. 6 in major cities, follows print ads that premiered earlier this summer (1"The Rose Sheet" Aug. 9, p. 6). Like the print ads, TV spots feature "colorful, unusual creatures from nature." In the print campaign, the creatures are shown alongside makeup items that match their colors and textures, while in the TV spots, each creature "delivers color to transform a woman's lips, eyes or nails." Both campaigns were designed by Arnold Ingalls Moranville (San Francisco). Eve.com expects to spend about $20 mil. in online and offline advertising in its first year; the site has been up and running since June (2"The Rose Sheet" May 10, p. 6). Separately, eve.com will begin offering the Lorac makeup artist brand