Garden Botanika
This article was originally published in The Rose Sheet
Executive Summary
Closed five stores, terminated one lease and began the liquidation process to close 90 additional doors by May 31, under authority granted by Seattle federal bankruptcy court. Store closings will take place across the U.S., including Minnesota, Maine and Maryland. The Redmond, Wash.-based company announced its intention to close one-third of its retail stores under a Chapter 11 filing April 20 ("The Rose Sheet" April 26, p. 5). The first meeting of the creditors, during which Garden Botanika will present its restructuring plans, will take place May 26. For the first fiscal quarter (ended May 1), sales dropped 17% to $17.9 mil. Store sales declined 20%
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says