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Prell

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble exploring "possible divestiture" of the hair care brand, the company announced May 5. P&G is in the process of seeking bids, but if it does not receive an "acceptable offer," it will retain the brand. "Although Prell is a profitable and highly recognized brand, it is no longer a strategic fit for us," P&G said. In FY 1998 (ended June 30), Prell represented less than 1% of the company's total global beauty care sales. The company plans to focus its resources on its more lucrative brands, such as Pantene Pro-V and Head & Shoulders. If Prell is sold, employees will be transferred to other areas within the company. Investment banking firm Harris Williams (Richmond, Va.) will handle the sale

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Prestige Brands "Concentrates" On Prell Comeback

Prestige Brands will launch a six-SKU line of Prell botanical shampoos and conditioners in late September as an expansion of the brand it purchased from Procter & Gamble in November (1"The Rose Sheet" Nov. 15, 1999, In Brief).

Prestige Brands "Concentrates" On Prell Comeback

Prestige Brands will launch a six-SKU line of Prell botanical shampoos and conditioners in late September as an expansion of the brand it purchased from Procter & Gamble in November (1"The Rose Sheet" Nov. 15, 1999, In Brief).

Prell

Procter & Gamble sells hair care line to Prestige Brands, a newly-formed consumer products firm. The Bonita Springs, Fla.-based company's Nov. 1 acquisition marks its "first of a number of anticipated acquisitions," Prestige Brands says. P&G has been looking for a buyer for the underperforming brand since May (1"The Rose Sheet" May 10, In Brief). In 1998, Prell represented less than 1% of P&G's global beauty business. Details of the deal were not disclosed

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