Sonia Rykiel Designs First Men's Scent For May Launch
This article was originally published in The Rose Sheet
Executive Summary
Mode et Parfums is rolling out fashion designer Sonia Rykiel's first men's scent to U.S. doors. Rykiel Homme is being launched to a limited distribution of approximately 30 to 50 U.S. doors, including Nordstrom, Macy's, Bloomingdale's and Dillard's. The scent will be available in up to 130 doors by the fall, according to Paris-based Sonia Rykiel Parfums.