Top 10 Men's Fragrance Advertising Budgets For 1998
This article was originally published in The Rose Sheet
Executive Summary
Data compiled by "The Rose Sheet" from information by Creative Media Reporting
<pre> Company....... Estee Lauder Fragrance..... Tommy Hilfiger tommy Print*........ $3.5 mil. Television**.. $3.5 mil. Radio......... --- Total***...... $7 mil. Company....... Cosmair Fragrance..... Giorgio Armani Acqua di Gio Print*........ $5.8 mil. Television**.. $1.1 mil. Radio......... --- Total***...... $6.9 mil. Company....... Estee Lauder Fragrance..... Tommy Hilfiger Athletics Print*........ $3.7 mil. Television**.. $2.9 mil. Radio......... --- Total***...... $6.6 mil. Company....... Calvin Klein Cosmetics Fragrance..... Contradiction Print*........ $2.9 mil. Television**.. $2.5 mil. Radio......... --- Total***...... $5.4 mil. Company....... Coty Fragrance..... Stetson Country Print*........ $1.3 mil. Television**.. $3.8 mil. Radio......... --- Total***...... $5.1 mil. Company....... Lancaster Fragrance..... Davidoff Cool Water Print*........ $3.5 mil. Television**.. $1.4 mil. Radio......... --- Total***...... $4.9 mil. Company....... Estee Lauder Fragrance..... Lauder Pleasures For Men Print*........ $4.4 mil. Television**.. $347,500 Radio......... --- Total***...... $4.8 mil. Company....... Calvin Klein Cosmetics Fragrance..... Eternity Print*........ $1 mil. Television**.. $3.7 mil. Radio......... --- Total***...... $4.7 mil. Company....... Coty Fragrance..... Aspen Print*........ $521,500 Television**.. $3.9 mil. Radio......... --- Total***...... $4.4 mil. Company....... Coty Fragrance..... Stetson Print*........ $538,700 Television**.. $3.8 mil. Radio......... --- Total***...... $4.3 mil. * Includes magazines and Sunday magazines. ** Includes network, syndicated, spot and cable TV networks. *** Totals may be off due to rounding. </pre> <br /> <br /> |