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Z New York

This article was originally published in The Rose Sheet

Executive Summary

Manhattan's landmark Zitomer Pharmacy's Z New York cosmetics line debuting in the Madison Avenue Zitomer store as well as in Chicago's Henri Bendel, with expanded department store distribution in the works, the company said. With Big Apple-inspired shades names - including Uptown, Wall Street and The Village - the approximately 75-SKU collection features color, face and body treatments and cosmetic tools. Upscale silver and black packaging is presented in metallic silver outer cartons. Prices for color products range from $8 for nail enamel to $30 for Mosaic Bronzing Powder or Oil-Free Creme-to-Powder Foundation. Treatment products are priced from $14 for Honey & Almond Facial Scrub to $30 for Vita Firm Facial Serum. Along with local print advertising, Zitomer is supporting the launch with in-store promotions such as free makeovers
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